Mobile Marketing

Mobile marketing can be classified into two types on the affected technology. The more traditional shape include marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile device like a cell phone. Since the beginning of the millennium, mobile marketing, however, mobile phone has become very popular. Short Message Service, commonly known as SMS marketing has made with this method is much simpler known.

There were some problems at the beginning as unwanted information was handed over to the people. The SMS Most were that some spam has been sent and received negative media coverage in all parts of the world. This was because an industry that bought the advertisers list of mobile users and began her unwanted messages. They were later adopted not because of the stringent security measures and laws. Marketing industry recognized the potential of mobile marketing and exploited to the full extent. The mobile service provider coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and the Interactive Advertising Bureau has also provided guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe, as there is a new idea, and in Europe alone hundreds of millions of pounds of investment in SMS advertising has been. Now, SMS has become the most famous part of mobile marketing. Whereas because of the popularity of short codes, SMS transmission to a much simpler. This has reached a new approach in order to create potential customers. Now mobile short codes are used as mobile domain names to consider that many of the brands in the world where the customers the brand message at every opportunity.

In the United States became the first SMS short code campaign in 2002 begun. SMS short codes are easier to be a message sent with complete information. Short codes are usually numbers for mobile operators in a particular place, they are assigned to use for brand campaigns and other purposes. They are very small, as words in just four to five. These numbers are always in control of the provider and every message is monitored to see that they do not contradict the original description of the services.

As opt-in e-mail, customers must opt for SMSes. This is the biggest factor that has to follow the advertiser to send a promotional SMS. Some of the mobile operators charge for double opt-in form from the receiver. At the same time opting out is easy for the customer. If the customer wishes to stop receiving messages, they must send word STOP via SMS. All these guidelines were developed by the Mobile Marketing Association Consumer Best Practice guidelines laid and it is a compulsion to follow by all the marketers who want mobile marketing in the U.S..

Now the service started, the possibility of sending SMS to e-mail addresses. Apart from that, there are other services, mobile games, mobile tones, etc., which are used for promotional purposes. This has sent to the invention of MMS or Multimedia Message Service, by the short promotional videos and animations can be created. Bluetooth is another great technology. It began in 2003, and many companies in Europe have found it useful. When sending a message via Bluetooth, if the recipients accept the request sender. How to send messages using this method is legitimate. The message transmission rate is high and is also a free service because it is a radio technology.

The method of sending SMS advertisement to mobile users on their geographical location as location-based services. The customer will be integrated with a GPS chip that tracks the phone. Positioning signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very secure marketing strategy, because it decided to customers. The short message is sent by this method as a mobile originated or MO message is known. If the display is done through a call, the call is terminated or is known as a mobile MT message. As a phenomenal increase in the number of mobile phone users, this kind of marketing is certainly met one.

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